![]() Primary data were relied on for the study besides secondary data for additional information. Objectives of the study are to assess the motives and factors influencing the investment decisions of employees at Infopark, to analyse the preference of employees on different investment avenues, to identify the relationship between risk tolerance level and investment motives and to assess the percentage of disposable income invested in each avenue by the employees. Many studies have already been conducted on saving behavior of households, gender differences in knowledge and perception of investment, Investment risk tolerance, and perception about investment options and so on.This study intends to check the insight of Infopark employees to divert their hard earned money to various investment channels, by throwing light over the various commonly seen attributes that influence the investment decisions, their Investment objectives and the preference of the employees towards different Investment Alternatives. The investment behavior and pattern are different for different individuals and it depends upon the demographic attributes, return expectations, risk appetite, financial literacy, time horizon and several other quantitative and qualitative factors. Investment behavior refers to attitudes, perceptions, and willingness of individuals and institutions in placing their savings in various kinds of physical and financial assets commonly known as investment avenues. The essential quality of investment is that it involves waiting for a reward. Investment may be defined as "a commitment of funds made in the expectation of some positive rate of return". Hence there is an attempt made to study on the investment strategy and behavior. ![]() A review of extant literature also revealed that there are some prevailing gaps which require a detailed study on this area. Therefore, there is a need to conduct a detailed study on investment awareness, motive to save/invest, behavior and perception of investors. This may be because of lack of awareness, existence of biases and negative perception on other modern instrument or avenues. There is a limited participation towards these offerings. Unfortunately, in India it is a fact that most of the investors are not much interested in other avenues offered by financial markets. This depicts that the individual investments in India is majorly with traditional investment avenues. As per the survey conducted in 2008 by NCAER (National Council of Applied Economic Research) it was found that although Indians have a positive attitude towards increased savings, around 65% of savings are invested in banks or post office deposits and cash at home, 23% are invested in real estate and gold and only 12% is invested in financial Instruments. It was roughly 34 % in financial year of 2011 of which household savings in financial assets were around 11.8 %. Traditionally India appreciates a very high saving rate. In developing country like India, individual investments play a major role in the economy for growth and development of the country.
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